Everything you long for.
Located by the South Etobicoke waterfront, Longbranch is the latest project brought to you by Minto.
The campaign concept played off the project's name and coveted lakeside location, weaving "long" throughout the messaging: Longbranch, everything you long for, long to live here. This thread carried through branding, brochure, environmental graphics, hoarding, and print and digital ads, resulting in a cohesive identity that earned multiple industry awards.
Role: Art Director + Designer
Client: Minto Group Inc
Agency: Montana Steele Advertising
NAHB 2015 - Best Digital Marketing Campaign
NAHB 2015 - Best Marketing of Green/Sustainable Program
BILD Award 2014 - Best Brochure
BILD Award 2014 - Best Website
