RESOLVE. REHABILITATE. RECONNECT. REWIRE.
Baycrest is redefining the frontiers of cognitive neuroscience. The report's cover imitates the complex web of pathways that make up the human mind, starting with a foiled neuron that gives way to gatefolds revealing the scientists and cutting edge research that defines our understanding of the human brain. Custom graphic patterns imply neural activity and brain function, reinforcing the innovative nature of the work through every design element.
Role: Art Director + Designer + Project Manager
Client: Baycrest Foundation
Studio: Clear Space Design + Communications