I AM HOME
Set between the green of the Don Valley and the bright lights of Eglinton's Golden Mile, Amsterdam is the connected community you're looking for.
The campaign played on the AM in Amsterdam, weaving phrases like I am home and I am here throughout the messaging to create a sense of belonging. Highlights of yellow carried through the design, adding warmth and energy to the visual identity.
amsterdamtowns.com
Role: Creative + Art Director + Designer
Client: Rise Developments
Agency: McOuat Partnership