A life well cultivated.
It's time for something different. Introducing 11 Wellesley, a landmark condominium community on a lush and abundant city park.
The building's organic shape mirrors the natural parkland it sits on, and this concept is reflected throughout the marketing. An embossed tree ring pattern on the cover gives way to pure forms on the fly sheets and a clean, simple design throughout. The logo cleverly plays on the two L's in the address, reinforcing the project's sense of place at Number 11. Deliverables included all marketing materials.
Role: Art Director + Designer
Client: Lanterra Development
Agency: Montana Steele Advertising