Luxury Living in the Heart of Unionville.
A balance of community and connection. A blend of style and substance. A union of luxury and opportunity. The Unionville Condominium will become the new landmark for an elegant and luxurious residence in Markham.
From concept to execution, this luxury condominium demanded a sophisticated and distinctive brand presence. Beginning with the initial look and feel, a cohesive design language was developed that carried through signage, branded collateral, and a digital campaign designed to resonate with discerning buyers.
Role: Art Director + Designer
Client: inCan Developments
Studio: McOuat Partnership
Aspire Higher.
The Davis is an inspired condominium on Davis Drive, close to everything great about uptown Newmarket. The urban vibe. The brand name shopping. The boutiques, cafes and galleries. An address with a sense of time and place. Your place.
Inspired by the architecture, a striking podium foundation punctuated by expansive framed windows and gleaming glass reaching skyward, the creative concept used a "window" motif to offer glimpses into the personalities and lifestyles of future residents. Deliverables included logo design, ad campaign, digital presence, signage, and all supporting marketing materials.
Role: Creative + Art Director + Designer
Client: Rose Corporation
Agency: McOuat Partnership
thedaviscondos.com
/Live between the Lake & Uptown.
Introducing an exclusive collection of contemporary urban townhomes nestled in the prestigious Camilla Park neighbourhood of South Mississauga.
From naming to launch, the project required a distinctive identity that reflected the refined character of the neighbourhood. A unique visual language was developed and carried through brochure design, sales centre design, website, digital ads, Instagram feed, and signage.
Role: Art Director + Designer
Client: Consulate Development Group
Studio: McOuat Partnership
Everything you long for.
Located by the South Etobicoke waterfront, Longbranch is the latest project brought to you by Minto.
The campaign concept played off the project's name and coveted lakeside location, weaving "long" throughout the messaging: Longbranch, everything you long for, long to live here. This thread carried through branding, brochure, environmental graphics, hoarding, and print and digital ads, resulting in a cohesive identity that earned multiple industry awards.
Role: Art Director + Designer
Client: Minto Group Inc
Agency: Montana Steele Advertising
NAHB 2015 - Best Digital Marketing Campaign
NAHB 2015 - Best Marketing of Green/Sustainable Program
BILD Award 2014 - Best Brochure
BILD Award 2014 - Best Website
It has to be Harrington.
Vibrant urban living is waiting for you at Bathurst and Sheppard in an intimate 5-storey boutique condominium with private landscaped courtyard and the amenities you want.
The design concept drew inspiration from upscale plaid patterns with a modern twist, paired with a custom geometric typeface to create a refined yet contemporary aesthetic. This distinctive visual language carried through all marketing materials, reinforcing the boutique character of the residence.
Role: Art Director + Designer
Client: Kaleido Developments
Agency: McOuat Partnership
A life well cultivated.
It's time for something different. Introducing 11 Wellesley, a landmark condominium community on a lush and abundant city park.
The building's organic shape mirrors the natural parkland it sits on, and this concept is reflected throughout the marketing. An embossed tree ring pattern on the cover gives way to pure forms on the fly sheets and a clean, simple design throughout. The logo cleverly plays on the two L's in the address, reinforcing the project's sense of place at Number 11. Deliverables included all marketing materials.
Role: Art Director + Designer
Client: Lanterra Development
Agency: Montana Steele Advertising
This space is full of possibilities.
If we fill the space, she'll fill the room. This was the foundation of the campaign for Branksome Hall, an independent girls' school. Inspirational and encouraging wordplay represents the possibilities that await each student, while bright, bold colours foreshadow the remarkable futures ahead. By juxtaposing the girls with their potential, the campaign aimed to raise funds for the construction of the new Athletics and Wellness Centre.
Role: Art Director + Designer + Project Manager
Client: Branksome Hall
Studio: Clear Space Design + Communications
Winner of the 2012 Social Good Design Awards (Not For-Profit)
Where Old School Meets New School.
Set within lush Historic Downtown Newmarket, King George School Lofts & Town Homes are surrounded by century old trees and iconic heritage landmarks. The design concept honoured the historic character of the location and the original school building while introducing a fresh, contemporary perspective. The logo, which earned a BILD Award for Best Logo, captured this balance of heritage and modernity.
Role: Creative + Art Director + Designer
Client: Rose Corporation
Agency: ID Integrated
BILD Award 2018 - Best Logo
Monocle. There is only one.
You have a special viewpoint. A superior level of discernment. A focus that gives deeper perception. A level of insight that separates seeing from true vision. A remarkable new condominium address is coming to Westboro, and those with 20/20 foresight recognize the opportunity.
The bold black and white design commands attention, while upscale finishes are reflected through multiple design elements. The marketing for this project earned multiple industry awards.
Role: Creative + Art Director + Designer
Client: Ashcroft Homes
Agency: McOuat Partnership
GOHBA 2018 - Best Builder Social Media
GOHBA 2018 - Best Builder Signage
GOHBA 2018 - Best Builder Print Ad
GOHBA 2018 - Best Builder Brochure
GOHBA 2018 - Best Builder Marketing Campaign
Toronto offers a unique value proposition to businesses looking to compete globally. It is the role of Invest Toronto to promote Toronto internationally and secure new business opportunities for the City.
Branding and collateral pieces were developed to highlight the city's talent, culture, markets, and business resources. The design is bright and vibrant, reflecting the thriving energy of Toronto and positioning the city as a dynamic destination for global investment.
Role: Art Director + Designer + Project Manager
Client: Invest Toronto
Studio: Clear Space Design + Communications
Logo: Will Hum
I AM HOME
Set between the green of the Don Valley and the bright lights of Eglinton's Golden Mile, Amsterdam is the connected community you're looking for.
The campaign played on the AM in Amsterdam, weaving phrases like I am home and I am here throughout the messaging to create a sense of belonging. Highlights of yellow carried through the design, adding warmth and energy to the visual identity.
amsterdamtowns.com
Role: Creative + Art Director + Designer
Client: Rise Developments
Agency: McOuat Partnership
RESOLVE. REHABILITATE. RECONNECT. REWIRE.
Baycrest is redefining the frontiers of cognitive neuroscience. The report's cover imitates the complex web of pathways that make up the human mind, starting with a foiled neuron that gives way to gatefolds revealing the scientists and cutting edge research that defines our understanding of the human brain. Custom graphic patterns imply neural activity and brain function, reinforcing the innovative nature of the work through every design element.
Role: Art Director + Designer + Project Manager
Client: Baycrest Foundation
Studio: Clear Space Design + Communications
Life Storeys.
Change is coming and innovation will soon have a new home at Sunnybrook Health Sciences Centre. Construction is currently underway for two new floors dedicated exclusively to medical research.
The report name plays on dual meaning, referencing both the personal stories of those impacted and the physical storeys of the building. Bold call outs, infographics, and a double gatefold housing an illustration of the new space reinforce the transformation, capturing the energy and ambition of this expansion.
Role: Art Director + Designer + Project Manager
Client: Sunnybrook Hospital
Studio: Clear Space Design + Communications
Numbers you should know.
Operating in Canada on behalf of domestic and foreign banks, the Canadian Bankers Association promotes financial literacy to assist Canadians with making informed financial decisions.
Various collateral was developed including an annual report, speech handouts, and informational kits. All pieces share a common philosophy, presenting statistical figures in a reader-friendly and visually engaging way. Key figures are highlighted throughout, seamlessly blending subject matter with design and emphasizing the organization's focus on numbers.
Role: Art Director + Designer + Project Manager
Client: Canadian Bankers Association
Studio: Clear Space Design + Communications
Park yourself here.
Sleek modern townhomes just steps from a walk in the park, the subway, and fashionable shopping. Welcome to Park Towns, a fine collection of urban townhomes in the upscale Bayview and Sheppard neighbourhood.
Deliverables included branding, brochure, web design, and stationery.
Role: Art Director + Designer
Client: Broccolini Construction Inc.
Agency: Montana Steele Advertising
Commissioned by the Ontario College of Art & Design, an annual catalogue was produced for its three Material Art & Design (MAAD) programs. Ceramics, Fibre, and Jewellery share one thing in common: the human hand. This idea became the central theme of the 90-page catalogue, unifying the programs through a tactile and craft-focused visual narrative.
Role: Art Director + Designer + Project Manager
Client: Ontario College of Art & Design
Freelance
Worth More.
Any Gold Park community is thoughtfully selected to make your next home a valuable purchase. A Gold Park home is simply worth more.
A new look was developed for the corporate branding, including stationery, magazine ads, website, direct mail, and signage.
Role: Art Director + Designer
Client: Gold Park Homes
Studio: McOuat Partnership
Home is where the Canary is.
Introducing CanaryPark Condominiums, the exciting new phase of Canary District, the visionary, award-winning, 35-acre community in Toronto's fast growing downtown east.
Deliverables included logo, presentation centre signage and environmental graphics, brochure, and website.
Role: Art Director + Designer
Client: DundeeKilmer
Agency: Montana Steele Advertising
O this is going to be good.
It's that "O!" moment. The moment of pure elation inspired by modern townhomes, scenic woodland settings, a wealth of fine shopping, restaurants, walking trails, and anything else you could imagine. Welcome to Oakvillage, a visionary master planned community of contemporary townhomes by Minto and Branthaven, two of the GTA's most renowned homebuilders.
Deliverables included logo, brochure, print ads, presentation centre signage, hoarding, and website.
Role: Art Director + Designer
Client: Minto Communities + Branthaven Homes
Agency: Montana Steele Advertising
